Born With It

A campaign for one of the nation’s leading teaching hospitals, exploring the truism that certain individuals — like the world-class docs at UF Health — seem almost destined to crack the code and save the day. The client loved this approach, so we chose four brilliant physicians and researchers from UF Health’s staff, then cast youth actors who bore an uncanny resemblance to each of them, and even tracked down locations to film in that looked period-correct for the decade in which each doctor grew up.

The result: Four brief tales of early ingenuity that blossomed into modern medical insight.

My favorite’s probably “Dog Brakes.”