SubscribeFIRST CITIZENS BANK
Client: First Citizens Bank
When we first got the First Citizens Bank account, the great Ryon Edwards and I were told, in no uncertain terms: “You will have to do rate ads. There will have to be a big number.”
“Okay,” we said. “Can we have little dancing silhouette dudes in there, then? And lighthearted headlines that don’t quite sound like your usual bank ads?”
Sidenote: I couldn’t believe we even presented the first one, which seemed like a not-a-chancer from the moment I wrote it down, but the client turned out to love it. Shows what I know.