SubscribeCARBON CALCULATOR
Client: Duke Energy and NC Greenpower
2008 may well go down in history as the Year You Learned What a Carbon Offset Is. At least it will for me. To help other folks get a little less hazy on the concept, we built this handy website for Duke Energy and NC Greenpower. Here you can learn about carbon emissions and even calculate your own – then, naturally, purchase the offsets to “balance your equation.”
The website, it being 2008 and all, was naturally supported by a host of social media stuff, including seed packets that were given out (to help folks offset a little carbon the old-fashioned way), ads on Facebook, email marketing and, my personal favorite, a “treebombing” in which hundreds of evergreen saplings were distributed free in downtown Raleigh one morning. At first we worried that nobody would make the effort to pick them up, but once the local news picked up the story, we had folks coming in from Charlotte and lands beyond. Amazing. All the trees were spoken for by breakfast time, and site traffic spiked accordingly.
