Client: Steak 'n Shake
Steak ‘n Shake has its obvious perks, like Real-Steak Steakburgers and Real-Milk Milkshakes, but sometimes focusing on those is just too easy. What about the lesser-known benefits of dining at a place that hasn’t changed since 1934? What about being able to enjoy these things any time, day or night? What about a brand voice that’s as appealing as it is unmistakable? What about swivel chairs?

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