Client: Kidney Foundation
Directors: Steve Daniels/David Arthur
These two :15 spots were completed -- concept to final edit -- during CreateAthon [link to http://www.createathon.org/], an annual 24-hour work marathon for agencies on behalf of local nonprofits. Though cars donated to the NKF are sold to support vital research, we decided to focus solely on the get-rid-of-it benefit. We figured that with only 15 seconds to make our point (and less than a day to produce it), we'd better keep it simple.

Click away.

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